At Prince Edward County, Athletic & Activities Director Jeremy Eubank does not think of Box Out as just a graphics tool. He built it into a system that gives students real career experience and makes his program's brand stronger every season.
Eubank also serves as president-elect of the Virginia Interscholastic Athletic Administrators Association (VIAAA), so he brings a statewide view to how he runs his program.
His college interns and his work-based learning sports business class both use Box Out to promote the athletic department. The students get hands-on experience, and the department gets consistent, professional content without piling more work on staff.
Here is how Jeremy thinks about it, and what other programs can take from his approach.
Graphics that tell the story
Like most programs, Jeremy's department is always looking for better ways to tell its story, celebrate its student athletes, and build excitement around athletics.
Box Out lets his team create quality graphics for schedules, game days, results, accomplishments, and special events, with a look that stays professional and consistent. That consistency is what makes a community start to recognize your program, and it gives student athletes the spotlight they deserve.
"Box Out Sports has been a valuable tool for our athletic department, and has helped us promote our programs in a way that's professional, consistent, and easy to manage."
A quick look at what his team creates:
Turning the work into experience
What makes Jeremy's approach stand out is who does the work.
Instead of keeping content on one person's plate, he hands it to his college interns and his sports business class. The students learn sports promotion, branding, communication, and content creation, the kind of real-world skills that lead to careers. At the same time, the department keeps its community informed and engaged.
It works for everyone. The students learn by doing, and the department gets more done than any one administrator could alone.
Bigger than graphics
For Jeremy, the design work is only the visible part. It is a belief he sums up in a motto he is known for: "Branding is Culture, Culture is Branding."
"For us, it is bigger than just making graphics. It's about building systems, creating opportunities for students, and strengthening the brand of our athletic department."
That is the difference between posting graphics and building a program. The graphics are the output. The real value is the system behind them: a repeatable process, an easy-to-use tool, a team of students who know how to run it, and a brand that gets stronger every year.
What you can take from it
If you want to borrow from Jeremy's playbook, start here.
- Put your athletes in the spotlight. Signings, awards, and milestones are the posts that travel, because they tap into each student's own network of family and friends.
- Make the work a learning opportunity. Interns and students want real experience. Handing them the content builds their skills and takes work off your staff.
- Think in systems. Build a process that does not depend on one person having a free night.
The graphics are what people see. For Jeremy, the system behind them, and the students who get to build it, is the real win.
