Meet SID, The Official Mascot of Sports Information Directors

We are excited to introduce you to SID, a mascot created for you, the Sports Information Directors who work tirelessly behind the scenes to share your student-athletes’ stories.

Like you, SID sees every angle, stat, schedule, and storyline so nothing is missed. And with that owl mentality, you often burn the midnight oil to post results, update rosters, and "other duties as assigned." SID does too.

Representing All The Hardworking SIDs

We built SID because we see you. When you have 5 minutes to design a post, 10 seconds to update the website, and almost zero time for coffee, SID has your back.

SID Gear, Yes!

To celebrate SID’s debut, we’ve created SID-Themed Stickers, T-shirts and SID-Mode Templates. Feel free to download the SID-Mode Template and share them with us using #SidMode.

So, to all of the hardworking, never-stopping, stat-taking, story-telling wizards we call Sports Information Directors, we say "Thank you!"